In a groundbreaking move, TikTok has reportedly paid the world’s most-followed creator, Khaby Lame, a whopping $20 million in 2024. The deal marks a monumental step in the platform’s strategy to further solidify its dominance in the influencer economy.
Khaby Lame, known for his signature silent, humorous videos simplifying overly complicated life hacks, became a global sensation with his unique style. His massive following, which surpassed 160 million followers by 2024, made him a prime figure in TikTok’s efforts to partner with top influencers and boost brand visibility.
Sources close to the deal revealed that TikTok’s hefty payout will be used to support Khaby’s creative projects, including brand collaborations and original content on the platform. The agreement underscores TikTok’s commitment to investing in high-profile creators who drive engagement and set trends.
This deal follows a series of similar partnerships that TikTok has forged with other major content creators, as the app continues to explore new ways to expand its reach and influence in the competitive social media landscape.
For Khaby, the deal signals not only financial success but also the growing value of silent humor and relatable content in a digital age dominated by viral trends.
