The world’s biggest YouTuber, MrBeast (Jimmy Donaldson), is now making more money from his Feastables chocolate brand than from his YouTube videos. Despite having over 230 million subscribers and generating billions of views, the viral content creator revealed that his snack business is outpacing his YouTube earnings.
Feastables, launched in 2022, has quickly grown into a multi-million-dollar brand, with products available in major retail stores across the US. MrBeast’s business empire now extends beyond digital content, showing the growing trend of influencers turning to product sales for bigger profits.
This shift highlights how creators can leverage their brand power to build highly successful businesses beyond ad revenue and sponsorships.
