Karachi, October 3, 2024 – Bhool Bhulaiyaa 3, the highly anticipated sequel to the blockbuster horror-comedy franchise, has struck a groundbreaking deal worth a record-breaking PKR 446 crore ahead of its October release, making it one of the biggest film deals in Pakistani cinema history.
The deal, which spans distribution rights, merchandise, and digital streaming, was finalized with a leading global entertainment network and regional streaming platforms. Sources close to the negotiations reveal that the agreement has set a new benchmark for the South Asian film industry, further solidifying Bhool Bhulaiyaa 3’s position as one of the most eagerly awaited films of the year.
The film, which stars Kartik Aaryan, Kiara Advani, and Tabu, is expected to not only dominate the box office but also drive significant engagement across digital platforms, with exclusive behind-the-scenes content, interviews, and promotional material planned in the lead-up to its release.
“We’re thrilled to be part of a project with such massive potential,” said Arif Mirza, CEO of the distribution company handling the release in Pakistan. “This deal reflects the growing global appeal of South Asian cinema, and we are confident that Bhool Bhulaiyaa 3 will break records not only in Pakistan but internationally.”
Set to release on October 14, 2024, Bhool Bhulaiyaa 3 promises to be a thrilling rollercoaster of laughter, scares, and plot twists. With director Anees Bazmee at the helm, the film continues the franchise’s signature blend of horror and humor, following the success of the first two installments.
Industry analysts predict the film will have a massive opening weekend, both domestically and abroad, given its star-studded cast, widespread anticipation, and the strength of the deal that is expected to ensure widespread distribution across major markets.
Stay tuned for more updates as Bhool Bhulaiyaa 3 gears up for what could be the biggest release of 2024.
