In a landmark deal, CA Sports, a renowned sports equipment brand, has agreed to pay Pakistan’s cricket captain Babar Azam an annual sponsorship fee of Rs. 7 crore for using their bats. The agreement, which is one of the highest sponsorships for a cricketer in the region, highlights Babar’s rising stature as one of the world’s top cricketers.
As part of the deal, Babar Azam will exclusively use CA Sports bats during international matches, endorsements, and promotional activities. The sponsorship not only underscores Babar’s influence in global cricket but also boosts the brand’s presence in the cricketing world.
Babar’s exceptional performances, both as a player and a leader, have earned him multiple lucrative endorsement deals in recent years. This partnership with CA Sports is expected to further enhance his marketability, while also benefiting the brand with the cricketer’s widespread popularity.
