Penalties Imposed on Walls and Omore The Competition Commission of Pakistan (CCP) has fined two frozen dessert manufacturers Rs. 75 million each for falsely advertising their products as “ice cream.”
Complaint by Hico Ice Cream The action followed a complaint from Pakistan Fruit Juice Company (Private) Limited, makers of “Hico” ice cream, accusing Walls and Omore of deceptive marketing.
Inquiry and Show-Cause Notices The CCP launched an inquiry and issued show-cause notices to M/s Unilever Pakistan and M/s Friesland Campina Engro.
Hearing and Decision A CCP bench, including Members Mr. Salman Amin and Mr. Saeed Ahmed Nawaz, determined that the companies violated advertising standards.
Clear Distinction Between Ice Cream and Frozen Desserts The CCP referred to PSQCA PS 969-2010 and Punjab Pure Food Regulations 2018, which define “ice cream” as dairy-based and “frozen desserts” as containing vegetable oils.
International Precedents Cited The ruling highlighted similar definitions in the USA, Australia, and India, where authorities have acted against misbranding.
Directive to Stop Misleading Ads The CCP ordered both companies to stop advertising their frozen desserts as ice cream, ensuring consumers are not misled.
A Reminder for Transparent Marketing This decision underscores the importance of transparency in advertising, protecting consumer rights to make informed choices.
