Dubai, September 11, 2024 — Just weeks after announcing her high-profile split, Sheikha Mahra Al Maktoum, daughter of the Vice President and Prime Minister of the United Arab Emirates and the Ruler of Dubai, has sparked a media frenzy with the launch of her latest perfume. Named ‘Divorce,’ the new fragrance is released under her brand, Mahra M1.
The perfume’s name has stirred significant controversy, with critics questioning the appropriateness of the branding given Sheikha Mahra’s recent personal circumstances. The release comes on the heels of a surprising announcement regarding her separation from her spouse, drawing intense public and media scrutiny.
Sheikha Mahra, known for her influential presence in Dubai’s elite circles, has not publicly addressed the controversy surrounding the perfume’s name. However, the launch has already created a buzz, with some viewing it as a bold and unconventional statement, while others see it as a provocative choice that capitalizes on her recent personal challenges.
The perfume, ‘Divorce,’ is being marketed as a symbol of empowerment and independence, aligning with Sheikha Mahra’s efforts to redefine personal and professional boundaries in the luxury market. Despite the debate, the fragrance has garnered considerable attention and is expected to attract a range of buyers intrigued by its audacious branding.
As the story continues to develop, the public remains divided on whether the perfume represents a daring new chapter for Sheikha Mahra or a controversial misstep in her personal branding strategy.
