Abu Dhabi — Indian actress Deepika Padukone has found herself at the center of online controversy after appearing in a new tourism advertisement for Abu Dhabi, in which she is seen wearing a hijab. The campaign, designed to promote the Emirate’s cultural and scenic beauty, was intended to highlight inclusivity and respect for local traditions — but it quickly became the subject of heated debate across social media.
Many users praised Padukone for embracing the cultural norms of the region and showcasing sensitivity to Islamic traditions. However, others criticized the actress, accusing her of promoting “conservative attire” or “pandering to religious expectations.”
Supporters of Padukone defended her, emphasizing that the hijab in the ad symbolizes cultural respect rather than religious endorsement. They also pointed out that wearing traditional clothing in different countries is a common practice among international ambassadors and celebrities.
Neither Padukone nor Abu Dhabi Tourism has officially responded to the criticism. The ad, meanwhile, continues to gain millions of views online, sparking conversations about cultural exchange, women’s choice, and the intersection of fashion and faith in global advertising.
