InDrive, a global ride-hailing platform, has announced a groundbreaking partnership with Vlektra, a Pakistani electric vehicle (EV) manufacturer, to introduce electric motorcycles to its fleet in the country. This move positions InDrive as the first ride-hailing company in Pakistan to integrate electric vehicles into its services, marking a significant stride towards a sustainable and eco-conscious future.
In an official press release, InDrive emphasized the importance of this collaboration, stating that it signifies a major milestone in the nation’s transportation landscape. Roman Ermoshin, Director of the APAC region at InDrive, expressed enthusiasm about the partnership, describing it as an exciting step forward in their commitment to sustainability and innovation in Pakistan.
Ermoshin stated, “This partnership signifies our concerted effort to introduce electric bikes, driving a significant shift towards a cleaner, more eco-conscious future in the region.”
Fatiq Bin Khursheed, Co-founder of Vlektra, echoed this sentiment, highlighting the pioneering nature of their collaboration in Pakistan’s ride-hailing sector. The primary goal of this partnership is to reduce emissions and promote eco-friendly transport options, aligning with Vlektra’s mission to reduce Pakistan’s carbon footprint through innovative EV technology.
To further promote awareness about electric vehicles and environmental sustainability, InDrive has launched a contest. This initiative aims to reward the best-performing drivers with free electric bikes, encouraging the adoption of eco-friendly transportation solutions.
InDrive, founded in 2013, operates globally in over 450 cities across 46 countries. The platform allows customers to set fares based on real-time demand and market conditions, ensuring transparency in pricing for both passengers and drivers.
About Vlektra: Vlektra, a Pakistani startup founded in 2021, is dedicated to providing eco-friendly and sustainable electric vehicle solutions. Committed to reducing Pakistan’s carbon footprint, Vlektra offers a range of electric bikes and scooters designed for everyday use, contributing to the promotion of sustainable mobility in the country.
