The much-anticipated Eat Festival, formerly known as Karachi Eat, is set to return for its 11th year from January 12 to Jan 14, transforming the Beach Park in Clifton into a vibrant hub of gastronomic wonders and musical marvels.
In a press release issued on Wednesday, the three-day extravaganza guarantees an unforgettable experience for food enthusiasts and music lovers alike. The festival, which has been a staple in the city’s cultural calendar, will host a plethora of food stalls offering sweet and savory delights, complemented by an exciting evening line-up of musical artists.
A distinguishing feature of the festival has been its commitment to empowering small businesses and home chefs. Over the last decade, the number of home-based vendors has steadily increased, with this year boasting an impressive 75 percent of stalls operated by home chefs rather than commercial entities.
This year’s edition introduces the Bringing Emerging Artists Together (BEAT) Festival, a musical event designed to provide a platform for Pakistan’s upcoming and undiscovered musical talents. Omer Omari, the CEO of the Eat Festival, expressed the festival’s commitment to nurturing the potential of Pakistan’s music scene, mirroring the success of Karachi Eat in propelling aspiring chefs into the city’s culinary landscape.
The festival lineup includes popular stalls such as De Calzone, 75 Degree Hot, Yak Grill, Dear Croissant, Jani Biryani, E Street, Sweetistry, and Sombrero, among 120 eateries present during the three days.
To enhance the festival experience, Eat Food Pakistan has launched EATSAPP, a food discovery platform allowing users to rate, review, and discover new eateries year-round. This initiative is in line with the festival’s goal to extend its impact beyond the event, connecting food enthusiasts with diverse culinary offerings throughout the year.
The festival also celebrates the success of its second season of “Beginnings with Us,” a competition for home chefs vying for a coveted spot at Karachi Eat. Ayesha Mughal, the winner with her brand Aysh De Cuisine, impressed everyone with her innovative take on rabri, chicken, and pizza-flavored gol gappay, which will be available at stall number 76.
Reflecting on the festival’s impact, Omer Omari expressed, “Over the years, it’s been very gratifying to have helped so many home chefs by providing them with the right platform.” The Eat Festival Karachi 2024 promises to be a fusion of gastronomic delights and compelling musical performances, uniting the city in a celebration of creativity and talent.
