In a surprising downturn, Coca-Cola sales in Pakistan have reportedly plummeted as economic challenges push consumers to prioritize essentials over discretionary spending. The decline, attributed to a combination of rising inflation and the shrinking purchasing power of the middle and lower-income groups, highlights how multinational brands are feeling the pinch in a cost-sensitive market.
Industry insiders say that the beverage giant has seen a noticeable drop in revenue from major urban centers, with retailers reporting reduced demand. Additionally, the increasing prices of soft drinks have made many consumers turn to cheaper, locally produced alternatives or even avoid the beverage sector altogether.
The trend isn’t isolated to Coca-Cola alone; other multinational brands are facing similar setbacks as Pakistan’s economic landscape shifts. Analysts believe that for Coca-Cola and other global brands to retain market share, they may need to reconsider their pricing strategies, offering budget-friendly alternatives or introducing new marketing strategies that appeal to cost-conscious consumers.
