In a dramatic turn of events, Fauji Foods has announced a significant reduction in the price of its flagship product, Nurpur Milk, slashing it by Rs 70 per liter. The decision comes in response to a widespread boycott campaign that gained momentum across Pakistan, fueled by consumer frustration over surging food prices.
The boycott, which was initiated on social media and quickly spread nationwide, targeted Nurpur Milk for being one of the most expensive milk brands in the market. Citizens demanded relief from the soaring costs of basic necessities, prompting the hashtag #BoycottNurpurMilk to trend on platforms like Twitter and Facebook.
Facing mounting public pressure and a sharp decline in sales, Fauji Foods issued a statement confirming the price reduction. The company assured consumers that the new price reflects their commitment to affordability without compromising quality.
“This price cut demonstrates our dedication to supporting Pakistani families in these challenging economic times,” the statement read.
Economic analysts have called the move a victory for consumer activism, noting that it highlights the power of collective action in holding corporations accountable. Meanwhile, many are urging other companies to follow suit and address the affordability crisis gripping the nation.
The new price of Nurpur Milk is expected to take effect immediately, bringing some respite to households struggling with inflation.
