Karachi, Pakistan – In a dramatic turn of events, the price of the Suzuki Cultus in Pakistan has reached an all-time high, with the cheapest variant now exceeding Rs. 4.2 million. The popular hatchback, once considered a budget-friendly option, has become increasingly unaffordable for middle-class families, raising questions about the impact of inflation on the automotive industry.
The latest price hike follows a series of increases by Suzuki Pakistan, as the company grapples with rising costs of production and fluctuations in the value of the Pakistani Rupee. The base model of Suzuki Cultus, which previously retailed at around Rs. 3.5 million just a few months ago, now comes with a hefty price tag of Rs. 4.2 million.
Buyers are expressing their frustration, citing the strain on their purchasing power and the difficulty in affording even entry-level cars. “I’ve been eyeing the Cultus for a long time, but at this price, it’s no longer an option,” said Ahmad, a potential buyer from Lahore. “It’s hard to believe how much the prices have gone up, especially for a small car like this.”
Industry experts suggest that the surge in prices is linked to the rising costs of raw materials, increasing taxes, and the economic instability in Pakistan. The automotive sector is facing a challenging period, with many manufacturers struggling to balance supply and demand while keeping their products affordable for the average consumer.
As the Cultus becomes less accessible to the middle class, questions are being raised about the sustainability of the local auto market, especially as inflation continues to erode the purchasing power of Pakistan’s population.
