Sony Honda Mobility (SHM) has launched the Afeela 1, marking its entry into the electric vehicle market.
Debuted at CES 2025, the Afeela 1 comes in two trims, Origin and Signature, priced at $89,900 and $102,900, respectively.
The Signature trim includes premium features like 21-inch wheels, rear entertainment, and a center camera monitoring system.
The EV is equipped with Sony’s advanced tech, such as Afeela Intelligent Drive, a Level 2+ driver assistance system, and Afeela Personal Agent, an AI voice assistant.
The Media Bar on the bumper enhances communication with pedestrians.