A viral trend known as the “October theory” is gaining momentum on TikTok, with users claiming that October brings significant life events, unexpected plot twists, and a sense of rebirth. The theory suggests that October feels like a second New Year, inspiring people to make changes in their personal and professional lives.
TikTok influencers Macy Morgan and Chloe Evan Berkel are among the voices behind this trend. In a video, Morgan shared her belief that October 1st feels like a critical turning point, saying, “There’s only three months left in the year to get your sh*t together.” She emphasized that the time of year motivates individuals to set goals and focus on self-care before the holiday rush.
Echoing these views, Berkel called October “the second New Year,” explaining how many people feel the need for transformative changes as the month marks the beginning of “cuffing season,” when relationships often blossom ahead of the holidays.
The theory continues to resonate with users, who express feelings of urgency and anticipation for personal “canon events.” The chaotic energy of October, coupled with preparations for Halloween, seems to amplify emotions and inspire life shifts as people prepare for the final months of the year.